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What Is a Market Research Manager and How to Become One

What Does a Market Research Manager Do?

A market research manager is responsible for overseeing a team of marketing professionals working on a marketing project. As a market research manager, your job duties include managing team members, defining project goals, providing direction for marketing campaigns, and reviewing reports for market segment research. The career typically requires at least a bachelor’s degree in marketing or a related field and extensive experience with marketing campaigns. Additional qualifications include excellent analytical, research, and communication skills, along with the ability to lead and manage staff members in a team-oriented environment.

How to Become a Market Research Manager

The primary qualifications for getting a job as a market research manager are an undergraduate degree in a related field and several years of experience. Most market research managers start as regular research staff members and work up to a management position. A few employers prefer applicants who have a master's degree, though this is usually only necessary if you want to get a job with a particularly large market research organization. Other useful qualities for starting a career in this field include leadership skills, analytical skills, and professional certifications with various software and systems used for market research.