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What Is a Life Insurance Sales Agent and How to Become One


What Does a Life Insurance Sales Agent Do?

A Life Insurance Sales Agent is a professional salesperson specializing in selling life insurance policies to individuals. They are generally responsible for calling potential clients to add leads to their book of business and make sales, meet with clients, explain the various types of life insurance available, customize packages and quotes for clients, and handle policy renewals. Life Insurance Sales Agents may also be responsible for helping clients plan for their financial future and retirement and help facilitate any additional exams that may be needed for their policies to be underwritten. Those in this role need to be up to date on state regulations regarding insurance and with new policies being offered by the company.

How to Become a Life Insurance Sales Agent

Becoming a Life Insurance Sales Agent may vary by the employer and state in which you work. Most employers require candidates to hold at least a high school diploma, while others may require that you have a bachelor's degree in business or a related field such as finance. To be able to sell life insurance, you typically need to earn your license through your current state. Generally, you'll need to take and pass state exams covering various life insurance concepts to earn the license. Additionally, you may need to get licensed to sell financial products, which can be done by passing an additional exam administered by the Financial Industry Regulatory Authority (FINRA).

Is Life Insurance Sales Agent a Good Job?

The Bureau of Labor Statistics reports that insurance sales agent jobs will grow by at least 10%. The primary responsibilities of a life insurance agent are to generate sales leads and to sell life insurance policies. Like most sales roles, the compensation for this job is determined by performance. Those who find commission-based positions motivating may find this job rewarding. To succeed in this career, having the interpersonal and negotiating skills to convert leads to sales is necessary.