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What Is a Field Merchandiser and How to Become One

What Does a Field Merchandiser Do?

A field merchandiser distributes promotional materials and displays to record stores and the music departments of large retail stores. Qualifications needed for this career vary by employer. Small music labels may accept a high school diploma and sales or customer service experience, whereas larger music companies typically require applicants have a bachelor’s degree in marketing or music merchandising. As a field merchandiser, duties are to deliver promo displays and merchandise to retailers, collaborate with store managers to set up displays, and attend meetings to plan for future displays. Field merchandisers need strong interpersonal skills and an outgoing personality to succeed in this role.

How to Become a Field Merchandiser

The primary qualifications for getting a job as a field merchandiser depend on the company. Some small businesses accept applicants who have as little as a high school diploma and some experience in a sales environment. However, larger companies usually prefer applicants who have a bachelor's degree or even a master's degree. Regardless of education, experience is advantageous when applying for a job in this field. A history of success can help you stand out from your competition. Other helpful qualities for starting a career as a field merchandiser include creativity, negotiation skills, research skills, and the ability to travel as needed.