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What Is a Digital Marketing Intern and How to Become One

What Does a Digital Marketing Intern Do?

Digital marketing is the practice of using online channels to promote a company or brand. As a digital marketing intern, you often work at a marketing firm in an entry-level capacity. You gain hands-on experience researching marketing trends and running campaigns. You may be assigned specific responsibilities, like running the social media accounts or assisting the analysis department. You may also have administrative or assistant duties. Through the internship, you can prepare for a career in marketing or public relations. A digital marketing intern must be well organized and open to learning. It also helps to have strong collaboration skills, as you often work as part a team.

How to Get a Digital Marketing Intern Position

The primary qualifications for becoming a digital marketing intern are being a student enrolled in an appropriate degree program and having the ability to be creative when helping a company with its marketing and branding efforts. Some companies accept recent graduates alongside or instead of current students. Since this is an internship, companies do not expect you to have any professional experience in digital marketing, but any experience you can acquire helps you stand out from other would-be interns. Fulfilling the duties and responsibilities of a digital marketing intern requires communication skills, a willingness to learn, and familiarity with a variety of online marketing platforms.

Digital Marketing Intern Job Description Sample

With this Digital Marketing Intern job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember though, every employer is different and each will have unique qualifications when they hire for their Digital Marketing Intern position.


Our agency is looking for an enthusiastic Digital Marketing Intern. In this collaborative, entry-level role, you will get a chance to learn important skills and gain professional experience by working on campaigns with our digital marketing team. Our ideal intern candidate has the graphic design skills to produce high-quality, trendy content for social media platforms, including Instagram and Facebook. Applicants should be current students in a 4-year post-secondary program, but recent graduates can also apply. Please send portfolio samples along with your resume to apply for this position.

Duties and Responsibilities

  • Support our digital marketing team
  • Assist with social media campaigns
  • Assist with email campaigns
  • Assist with Search Engine Optimization (SEO)
  • Produce website and social media content
  • Complete other administrative tasks as needed

Requirements and Qualifications

  • Current enrollment in a bachelor’s degree program (recent graduates considered)
  • Prior internship experience a plus
  • Experience using Adobe Photoshop and other content creation tools
  • Graphic design skills
  • Computer skills