Skip to Main Content
Digital Marketer

What Is a Digital Marketer and How to Become One

Table of Contents

What Is a Digital Marketer?

A digital marketer, also called a digital marketing specialist, develops marketing strategies and campaigns for online advertising campaigns and other digital venues. Markets may include a variety of media forms, from social media to various internet and digital publications. Digital marketing specialists typically work with a marketing team to promote a company’s product or brand.

What Does a Digital Marketer Do?

A digital marker works with a marketing team to spread awareness of a company’s product or brand. They work with analytic software to identify target audiences and create appropriate marketing campaigns. On a daily basis, they keep tabs on ongoing email campaigns, check analytics on current marketing campaigns, and adjust spending accordingly. In addition to planning new initiatives, they develop fresh content for website, blog, and social media accounts, including following up on social media activity and discussions.

How Do You Become a Digital Marketer?

While there are no formal education requirements to become a digital marketer, many earn a bachelor’s degree in marketing or a related field to learn marketing concepts, terminology, and how to analyze online trends. You may also take courses in digital marketing without earning a degree to familiarize yourself with the industry. Study the primary forms of digital marketing--Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Social Media--and how to use analytic data platforms. Acquire an entry-level position in a marketing department to gain experience from seasoned digital marketing professionals. Once you have some experience, create some mock campaigns for your portfolio to seek digital marketer or digital marketing specialist positions.

What Qualities Does a Digital Marketer Need?

A digital marketer must have excellent verbal, written, and interpersonal communication skills. They need to balance an artistic yet analytical mind to design a successful creative vision with visible impact on company sales and brand performance. It is essential to be able to juggle multiple projects at once, as well as utilize analytic data platforms such as Google Analytics and Google Adwords. Digital marketers must also be familiar with Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Social Media Marketing concepts.

Digital Marketer Job Description Sample

With this Digital Marketer job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember though, every employer is different and each will have unique qualifications when they hire for their Digital Marketer position.

Job Summary

We are seeking a skilled, experienced digital marketer to join our growing company. In this position, you will shape and create our brand image through engaging digital campaigns. Knowledge of our target audience and company values is a must.

Duties and Responsibilities

  • Increase brand awareness
  • Promote company products or services to drive prospects to conversions
  • Keep track of trends and demand in the market
  • Put together online promotions and e-mailing campaigns to get our message out, and to perform consumer research
  • Plan, create and implement a marketing strategy
  • Understand the key measurement tools available
  • Develop social presence and advocating brands effectively

Requirements and Qualifications

  • Bachelor’s degree in marketing, graphic design, or communications
  • At least two years of marketing experience
  • Extensive experience in website design, and programming
  • Certifications Google AdWords and Bing Ads
  • Basic knowledge of HTML and a couple programming languages such as CSS, Ruby, JavaScript, or PHP
  • A master’s degree in marketing is helpful

Get New Jobs Emailed to You Daily

1,193+ Digital Marketer Jobs
Within 25 miles of Ashburn, VA

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.

Nearby Digital Marketer Jobs
Within 25 miles of Ashburn, VA

*Salary estimates (ZipEstimate) are not verified by employers; actual compensation can vary considerably. To learn more about Compensation Estimates, please see our FAQ