A digital marketer, also called a digital marketing specialist, develops marketing strategies and campaigns for online advertising campaigns and other digital venues. Markets may include a variety of media forms, from social media to various internet and digital publications. Digital marketing specialists typically work with a marketing team to promote a company’s product or brand.
A digital marker works with a marketing team to spread awareness of a company’s product or brand. They work with analytic software to identify target audiences and create appropriate marketing campaigns. On a daily basis, they keep tabs on ongoing email campaigns, check analytics on current marketing campaigns, and adjust spending accordingly. In addition to planning new initiatives, they develop fresh content for website, blog, and social media accounts, including following up on social media activity and discussions.
While there are no formal education requirements to become a digital marketer, many earn a bachelor’s degree in marketing or a related field to learn marketing concepts, terminology, and how to analyze online trends. You may also take courses in digital marketing without earning a degree to familiarize yourself with the industry. Study the primary forms of digital marketing--Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Social Media--and how to use analytic data platforms. Acquire an entry-level position in a marketing department to gain experience from seasoned digital marketing professionals. Once you have some experience, create some mock campaigns for your portfolio to seek digital marketer or digital marketing specialist positions.
A digital marketer must have excellent verbal, written, and interpersonal communication skills. They need to balance an artistic yet analytical mind to design a successful creative vision with visible impact on company sales and brand performance. It is essential to be able to juggle multiple projects at once, as well as utilize analytic data platforms such as Google Analytics and Google Adwords. Digital marketers must also be familiar with Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Social Media Marketing concepts.
With this Digital Marketer job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember though, every employer is different and each will have unique qualifications when they hire for their Digital Marketer position.
We are seeking a skilled, experienced digital marketer to join our growing company. In this position, you will shape and create our brand image through engaging digital campaigns. Knowledge of our target audience and company values is a must.
Duties and Responsibilities
- Increase brand awareness
- Promote company products or services to drive prospects to conversions
- Keep track of trends and demand in the market
- Put together online promotions and e-mailing campaigns to get our message out, and to perform consumer research
- Plan, create and implement a marketing strategy
- Understand the key measurement tools available
- Develop social presence and advocating brands effectively
Requirements and Qualifications
- Bachelor’s degree in marketing, graphic design, or communications
- At least two years of marketing experience
- Extensive experience in website design, and programming
- Certifications Google AdWords and Bing Ads
- A master’s degree in marketing is helpful