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Content Strategist Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Content Strategist position? Of course continuing to gain experience working as a Content Strategist may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Content Strategist and making sure your resume reflects your experience properly.

In order to do so, you’ll want to know that employers commonly feature Collaboration and Digital as the most prominent terms in their Content Strategist job descriptions, yet those who have held the position of Content Strategist and list it on their resume indicate Social Media and Blogging more predominantly. Do you know what you would list?

We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Content Strategist jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Content Strategist or to advance your career into beyond this role.

Top Skills Mentioned in Job Descriptions

Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Content Strategist positions. The top three keywords make up 44.04% of the total set of top terms. Look to the Resume Checklist below to see how Collaboration, Digital, and Editing shares stack up against the share from resumes. Innovation, User Experience and Search Engine Optimization represent an additionally healthy share of the employer Content Strategist job postings with their combined total of 28.14%. At 27.82%, Social Media, Writer, Technical, and Detail Oriented appear far less frequently, but are still a significant portion of the 10 top Content Strategist skills and requirements according to employers.

Top Skills Mentioned in Resumes

Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Content Strategist positions. The top three keywords represent 39.48% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Social Media, Blogging, and Digital match up to employer job descriptions. Editing, Search Engine Optimization, and Collaboration represent a very decent share of skills found on resumes for Content Strategist with 29.25% of the total. At 31.26%, Copywriting, Writer, WordPress, and Google Analytics appear far less frequently, but are still a significant portion of the 10 top Content Strategist skills and qualifications found on resumes.

Most Important Skills Required to Be a Content Strategist as Listed by Employers and Employees

Here is a simple table of the top 10 skills and qualifications as listed by employers in Content Strategist job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Content Strategist on their resumes.
Top Content Strategist Skills
Skills Required by Employers Share
Collaboration 17.83%
Digital 15.04%
Editing 11.17%
Innovation 10.67%
User Experience 9.82%
Search Engine Optimization 7.65%
Social Media 7.07%
Writer 7.06%
Technical 7.03%
Detail Oriented 6.66%
Skills Listed by Employees Share
Social Media 17.93%
Blogging 11.10%
Digital 10.45%
Editing 10.18%
Search Engine Optimization 9.81%
Collaboration 9.26%
Copywriting 8.71%
Writer 8.02%
WordPress 7.79%
Google Analytics 6.74%

Content Strategist Resume Checklist

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Content Strategist roles. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Content Strategist job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Content Strategist Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Innovation
Detail Oriented
Communication Skills
User Experience
Collaboration
CMS
Technical
Digital
Employer job listings tend to list Innovation, Detail Oriented, Communication Skills, User Experience, Collaboration, CMS, Technical or Digital as requirements in Content Strategist job descriptions; however, job seekers mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Content Strategist role may help you stand out more to hiring managers.
Common Keywords on Content Strategist Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Analysis
Customer Service
Editing
Content Marketing
English Speaking
Project Management
Calendaring
Writer
Content Creation
Search Engine Optimization
Copywriting
Digital Marketing
Blogging
Social Media
Both employer job listings and resumes from people who’ve held the role of Content Strategist tend to always include skills and requirements found in this list. Whether you’ve only got Analysis, Customer Service, Editing, Content Marketing, English Speaking, Project Management, Calendaring, Writer, Content Creation, Search Engine Optimization, Copywriting, Digital Marketing, Blogging or Social Media in your background and experience, make sure to highlight the term prominently on your resume. As a job seeker you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Content Strategist.
Uncommon Keywords on Content Strategist Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Social Media Marketing
MS Office
Google Analytics
Instagram
Employer job listings infrequently list Social Media Marketing, MS Office, Google Analytics or Instagram as important skills or qualifications in Content Strategist job descriptions. Nevertheless, job seekers mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Content Strategist role may go unnoticed or even discounted by hiring managers.

FAQs about Content Strategist Skills and Resume Keywords

What are the most important Content Strategist job skills to have on my resume?

The most common important skills required by employers are Analysis, Customer Service, Editing, Content Marketing, English Speaking, Project Management and Calendaring. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a job as a Content Strategist, suggesting that having these keywords on a resume are important for success as a Content Strategist. Additionally, employer Content Strategist job descriptions list Innovation as a desirable experience, even though Innovation appears 4.7 times less on resumes, suggesting that it's worth considering including this skill if you possess the experience.

What are the least important Content Strategist job skills to have on my resume?

Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Social Media Marketing, MS Office, Google Analytics and Instagram may be something to reconsider. These 4 terms appear 2.51, 2.52, 2.60 and 4.63 times less frequently, respectively, than in job descriptions for a Content Strategist role. This indicates that highlighting any of these keywords on your resume may not be a great way to get noticed by a potential employer.

How do I make sure my resume has all of the right keywords for a Content Strategist position?

Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Content Strategist. Make sure to include a strong showing for the following keywords on your resume:
  • Analysis
  • Customer Service
  • Editing
  • Content Marketing
  • English Speaking
  • Project Management
  • Calendaring
  • Writer
  • Content Creation
  • Search Engine Optimization
  • Copywriting
  • Digital Marketing
  • Blogging
  • Social Media
Additionally employers frequently list the following as desirable qualities in a Content Strategist candidate, but they are far less common on most resumes:
  • Innovation
  • Detail Oriented
  • Communication Skills
  • User Experience
  • Collaboration
  • CMS
  • Technical
  • Digital
Finally people who held the position of a Content Strategist and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Content Strategist application:
  • Social Media Marketing
  • MS Office
  • Google Analytics
  • Instagram

Before applying for a Content Strategist job

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Content Strategist. Get started on your journey with a new ZipRecruiter Profile today!