What Is a B2B Sales Representative and How to Become One
A business to business, or B2B sales representative is responsible for the sale of products between businesses. As a B2B sales representative, you can work for a manufacturer that sells to wholesalers, or a company that sells products directly to other businesses. This contrasts with a business to customer (B2C) sale, which refers to single customers buying products from store shelves or online. Your job duties include calling potential clients, pitching your product, and potentially managing their account. The qualifications needed for a career as a B2B sales representative include a bachelor’s degree, previous sales experience, and excellent customer service skills.
Become a B2B sales representative does not require you have formal qualifications or postsecondary education, but you must be able to build relationships with company vendors, wholesalers, and clients, and provide excellent customer service to each. Although there are no strictly required qualifications, you can demonstrate your ability to accomplish your duties and responsibilities by obtaining voluntary certification, like those offered through the National Association of Sales Professionals. To be a successful sales representative, you must maintain detailed knowledge of both your products and services and those of your competitors. Additional qualifications include strong interpersonal communication, negotiation skills, and the ability to balance multiple accounts.